Driving a 63% sales uplift in a competitive category
How AMZ Support strengthened listing quality, improved discoverability and built a more structured advertising strategy to help a wireless-category seller scale monthly sales.
Building a stronger foundation for sustainable growth
The client operated in the highly competitive wireless category, with a product range spanning mobile phones and related products, computers and tablets. The account had room to improve listing quality, search visibility and advertising efficiency before it could scale more consistently.
At a glance
The starting point
Before working with AMZ Support, average monthly sales ranged from approximately $70K to $104K. Incomplete listing content, inconsistent variations and limited campaign development were restricting the account’s ability to reach more relevant shoppers and scale performance.
What was holding performance back?
A review of the account highlighted several connected opportunities across catalogue quality, search relevance, advertising and the brand shopping experience.
Under-optimised listings
Product titles, bullet points, descriptions, images, variation structures and backend search terms were missing, incomplete or not fully developed.
Limited organic discoverability
Relevant keyword coverage needed improvement to help products appear for more high-intent customer searches.
Advertising with room to scale
Campaign structures and optimisation opportunities were limiting the account’s ability to expand reach and capture efficient traffic.
Unstructured variations
Variation relationships needed attention to create a clearer shopping experience and help customers compare relevant options.
Underused Brand Store
Store navigation and product categorisation could be improved to support discovery and cross-selling.
Sales growth plateau
With monthly sales previously around £70K–£104K, the account needed a more systematic approach to unlock further growth.
A data-led plan across catalogue, keywords and campaigns
AMZ Support focused on improving the account’s fundamentals first, then using performance data to develop advertising and strengthen the overall customer journey.
Comprehensive account audit
Reviewed key account and advertising data to establish a clear performance baseline and prioritise improvement areas.
- Business Reports and Sponsored Ads reports
- Sponsored Products, Sponsored Brands and Sponsored Display
- Advertised Product and search-term analysis
Listing and catalogue optimisation
Enhanced product detail pages to make product information clearer, more relevant and more useful to shoppers.
- Refined titles, bullet points and descriptions
- Added relevant backend search terms
- Improved image presentation and listing structure
- Reviewed variation relationships
Competitor and keyword intelligence
Used category research and competitor analysis to identify relevant search opportunities and sharpen product positioning.
- Researched relevant, high-volume search terms
- Reviewed competitor positioning
- Used search-term insights to inform campaign development
Structured advertising framework
Launched automatic Sponsored Products campaigns to gather search-term and targeting insights.
Built manual keyword, product-targeting (offensive and defensive) and category-targeting campaigns based on performance data.
Introduced Sponsored Brands for relevant high-performing terms and Sponsored Display for remarketing and defensive brand coverage, where suitable.
Brand Store optimisation
Reorganised the Amazon Brand Store with clearer product categories and navigation to make it easier for customers to explore the range and discover related products.
Ongoing performance refinement
Used account and campaign insights to guide optimisation priorities, improve relevance and support more informed decisions as performance developed.
Monthly sales grew to more than £169K
Monthly sales rose from $104,276 in December 2025 to $169,618 in February 2026 — an increase of approximately $65,342 per month.
Sales figures are based on the supplied performance snapshot. Growth is calculated from December 2025 to February 2026 and rounded to the nearest whole percentage.
Make your next growth story happen.
AMZ Support helps sellers improve listing quality, strengthen their Brand Store and build data-led Amazon advertising strategies.